McDonalds was one of the first corporate giants to infiltrate American communities with cheap hamburgers, fast food, employee training programs, marketing strategies, toys for the kids, drive up windows, extended operating hours. You can dine in any corporate or franchise store and get sameness.. People feel at home when they know what to expect.
McDonalds leapfrogged across the United States leaving stores wherever its arches touched ground. Their business formula is so profitable the company has planted its logo worldwide and a generation of kids choose Egg Mc’muffins over frosted flakes.
Now Mickey’s has a new employee – the Big Mac Kiosk.
Machines make great employees. They aren’t late, don’t do drugs, don’t have fights with their spouse, don’t steal, don’t need a health care plan.
How does a society survive when most of its people become irrelevant and have to be supported by the working few?
The Big Mac Kiosk shows the State of the Union better than a President’s speech.