In 1936, television wasn’t even someone’s dream.
In 1936, families and kids brought their dimes to this theater, looked at the marque, found seats in what now are uncomfortable chairs, and watched westerns and newsreels from around a world just coming out of a Great Depression. The concession inside the theater would have had sweet treats for the kids, high school ushers who showed people to their seats with little flashlights, and a grizzled World War 1 vet who ran the projection room and threaded old fashioned 35mm film through the apparatus that moved the film through light that projected images on a pure white movie screen.
The theater changed management in 1963 ,and, again, thirty years later.
Now, the Jones Theater shows movies on weekend nights and has one Sunday matinee.
Theater’s these days can’t compete with Netflix or Amazon Prime, cable tv, an internet streaming world news 24/7, as it happens.
Now, people go to the theater to sit in a dark room with a bunch of strangers, eat popcorn, and remember what it was like when they were little kids visiting Grandma.
In 1936, you never would have seen a movie about Elton John, or anyone like him.
Our tolerance for difference has been irretrievably expanded.